Pension Advice Line is a client in the finance space with a particular interest in the pensions pace.
Client Overview
Pension Advice Line in a client in the finance space with a particular interest in the finance space. They are connected with Qualified Financial Advisors around the country who assist clients with their Pension queries.
They came to us to us to generate brand awareness and to generate highly qualified leads that they could assist.
Campaign goals
Create Brand Awareness along with positioning themselves as market leaders within the finance space
They came to us to us to generate brand awareness and to generate highly qualified leads that they could assist with their pensions.
Target Audience
Being an older Target demographic, we need to create content that connects with an older audience.
Previous Issues with Campaigns
They had previously ran campaigns in the passed but had issues with lead quality and contacting leads. We developed a strategy that qualified leads using a quiz style funnel that had conditional logic built in. This meant that only Qualified leads could schedule call with the advisors. These calls booked directly into the advisors calendars and improved show up rates by 60%.
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Results
€15 CPL (Qualified)
11x ROAS
450% Increased Website Traffic
Repeatable Revenue Flywheel
Creatives used
We tried and tested different creatives within the first 2 months of launching the campaign. We let the data do the talking and analysed CTRs, Conversion rates and overall ROAS weekly to establish winning combinations.
Videos an animations were the best creatives that we found to achieve the best CTRs and overall ROAS. We then scaled these creatives and social proofed them to create likes and comments on these posts within the newsfeed to establish trust, credibility and authority.
